Smartwater
Developed platform native short-form content blending brand storytelling with performance-driven distribution to increase engagement and scalable reach.
Category
FMCG
Year
Brand Awareness
Timeline
6 months
Platform
The Challenge
Smartwater needed culturally relevant short-form content that could cut through saturated social feeds and drive meaningful engagement during campaign activity. Previous content lacked platform-native structure, limiting reach and interaction potential.
Our Strategy
We implemented a short-form, performance-driven content strategy built around:
• Hook-first Reel formats optimised for retention
• Creator sourcing and activation across Instagram and TikTok
• Platform-native storytelling aligned with campaign objectives
• Paid amplification of top performing assets
Influencer collaborations were structured to feel native to each platform while reinforcing Smartwater’s brand positioning.
The Results
Within the first 4 weeks, the campaign significantly expanded Smartwater’s visibility across social platforms. Audience interaction increased as platform-native content and creator collaborations drove meaningful engagement. Paid amplification ensured efficient reach across targeted demographics, maximising exposure during the campaign window.
The structured social approach strengthened Smartwater’s presence online, building sustained brand awareness and increasing traffic and inquiries from social channels.
