Relatable Insider
Built and scaled a 500K+ owned media platform, leveraging organic distribution to amplify partner brands and generate high-performing social content.
Category
Owned Media
Year
Audience Growth
Timeline
2 Years
Platform
The Challenge
Build and scale a culturally relevant social media brand from zero in a competitive entertainment category, while leveraging the audience to support partner brand growth.
Our Strategy
Deployed a high-frequency short-form content system, publishing up to four Reels daily for six months. Content was optimised for retention, shareability, and algorithmic distribution, with continuous iteration based on performance data.
The Results
Built from 0 to 500K+ followers in 2 years
• 8M+ total Reel views generated over 3 years
• +20% engagement increase after system implementation
• 989K+ views on a partnered campaign
• No paid amplification used
